Behavioral Economics and Gender Lens

Gender and Behavioral Investing: Exploring the Gender Lens in Finance

This module dives into Behavioral Economic through the Gender Lens in investing, exploring how social science research, values-driven decision-making, and behavioral patterns shape financial choices. You’ll learn why investors increasingly seek products aligned with ESG principles, altruism, and long-term goals, and how gender influences risk perception, autonomy, and investment priorities.

We begin by examining finance as a global system, exploring the role of personal autonomy, the gender lens, and the structural factors that have historically created disparities in access and opportunity. You’ll gain insight into why understanding these dynamics is essential for informed, values-aligned investing.

From there, the module covers social science research, highlighting how investors gravitate toward sustainable and impact-oriented products. Topics include the natural bend toward “doing good,” altruism and values, long-horizon decision-making, and risk perception and aversion—helping you see how psychological and social factors influence financial behavior.

Finally, the module explores a broad range of investment priorities and options through the gender lens. You’ll examine private equity, venture capital, social enterprises, innovative startups, alternative assets, renewable energy initiatives, and private impact investment funds—demonstrating how diverse strategies can align capital with both purpose and financial goals.

By the end, you’ll understand how gender and behavioral insights inform investing, empowering you to make strategic, purposeful choices that reflect both your values and financial objectives.

Includes: Gender and Behavioral Economics Self-Reflection Survey, Investing Terminology and Jargon